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Design for Meaning Making
Create products, services, and experiences that act as meaningful symbols for users — reflecting their values, aspirations, and identities in ways they are proud to show the world.

Rajib Ghosh
Jul 115 min read


Eternal Sunshine of the Fearful Mind
Fear is primal. Evolution gifted us with it for a reason—to protect us. It sharpens attention, increases vigilance, and primes the body to respond to danger. In the ancestral wild, that meant outrunning a predator or sheltering from a storm. But while our environments have changed dramatically, our brains haven’t caught up. They still respond to perceived threats with the same urgency as physical danger. The result? We live in a world where the fear system is chronically acti

Rajib Ghosh
Jun 287 min read


Dissonance and Default Futures
Connecting dissonance, default futures and climate change impact.

Rajib Ghosh
Jan 123 min read
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