Long before the term “user experience” was ever coined, a Roman architect laid down a philosophy of design that still resonates today.

Data driven, continuously learning, generative experience platform powered by design system that delivers multimodal, safe, hyper-personal, adaptive and radically simple experiences.

Most conversations about high-performing design teams rely on gut feel and subjective impressions. But what if we could measure performance objectively—without losing the human side of design? The Design Team Performance Index (DTPI) offers a practical, data-informed way to track how teams deliver across efficiency, quality, innovation, stakeholder trust, and business impact. This article introduces the framework and how to apply it effectively.

Create products, services, and experiences that act as meaningful symbols for users — reflecting their values, aspirations, and identities in ways they are proud to show the world.

A very, very brief history of design. From prehistoric to present.

Design intertwines with life’s pursuit of purpose, aligning creations with values through context, connections, and intentional imagination.