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Strategic Innovation Partnerships for Business Growth
In today’s fast-paced market, businesses must continuously evolve to stay competitive. Innovation is no longer optional; it is essential for survival and growth. Companies that embrace new ideas, technologies, and processes can unlock new opportunities and expand their market reach. This is where business innovation partnerships come into play, offering expert guidance and tools to help organizations innovate strategically and effectively.

Rajib Ghosh
Dec 14 min read


The AI dependency loop
AI depends on data. Every search, click, and pause adds to a behavioral model that predicts what we will want next. Shoshana Zuboff, professor emerita at Harvard, described this process in The Age of Surveillance Capitalism. She explains how companies turn human experience into raw material for prediction and profit.

Rajib Ghosh
Nov 114 min read


2040 - A Foresight
By 2040, we will be living in a new world where cloud computing will become the Modern Stone Age. As processors become smaller and more efficient through neuromorphic and quantum architectures, intelligence will operate locally. Devices such as phones, cars, lenses, and implants will process information on their own. The cloud will function mainly as a coordination layer rather than the core of computation.

Rajib Ghosh
Nov 103 min read


A Strategy To Unlock True Power of AI
AI is not just a tool to optimize the present. It is a mirror that reflects who we are today, and a catalyst that challenges us to imagine who we want to become tomorrow. I propose that real transformative value emerges when four elements come together in harmony: the power of AI, the strategies of personal transformation, a growth mindset and the imagination of futures thinking.

Rajib Ghosh
Sep 206 min read


The Vitruvian Principles: An Ancient Blueprint for Modern UX
Long before the term “user experience” was ever coined, a Roman architect laid down a philosophy of design that still resonates today.

Rajib Ghosh
Sep 63 min read


The Future of UXD: From Designing Interactions to Designing Systems
Data driven, continuously learning, generative experience platform powered by design system that delivers multimodal, safe, hyper-personal, adaptive and radically simple experiences.

Rajib Ghosh
Aug 137 min read


Redrawing the Org Chart with AI
Lately, it feels like every second headline on the internet is either about AI… or job cuts. And in between those headlines are real people — friends, colleagues, former teammates — reaching out, looking for clarity, connection, or simply someone to talk to about their careers and what’s next.

Rajib Ghosh
Aug 55 min read


Measuring What Matters: The Design Team Performance Index (DTPI)
Most conversations about high-performing design teams rely on gut feel and subjective impressions. But what if we could measure performance objectively—without losing the human side of design? The Design Team Performance Index (DTPI) offers a practical, data-informed way to track how teams deliver across efficiency, quality, innovation, stakeholder trust, and business impact. This article introduces the framework and how to apply it effectively.

Rajib Ghosh
Jul 296 min read


Design for Meaning Making
Create products, services, and experiences that act as meaningful symbols for users — reflecting their values, aspirations, and identities in ways they are proud to show the world.

Rajib Ghosh
Jul 115 min read


Eternal Sunshine of the Fearful Mind
Fear is primal. Evolution gifted us with it for a reason—to protect us. It sharpens attention, increases vigilance, and primes the body to respond to danger. In the ancestral wild, that meant outrunning a predator or sheltering from a storm. But while our environments have changed dramatically, our brains haven’t caught up. They still respond to perceived threats with the same urgency as physical danger. The result? We live in a world where the fear system is chronically acti

Rajib Ghosh
Jun 287 min read


Dissonance and Default Futures
Connecting dissonance, default futures and climate change impact.

Rajib Ghosh
Jan 123 min read


History of Design in a Blink
A very, very brief history of design. From prehistoric to present.

Rajib Ghosh
Jan 50 min read


An era of information failure
Prof. Yuval Noah Harari is a historian, philosopher, and the bestselling author of "Sapiens: A Brief History of Humankind," "Homo Deus:...

Rajib Ghosh
Jan 11 min read


On Life and Design
Design intertwines with life’s pursuit of purpose, aligning creations with values through context, connections, and intentional imagination.

Rajib Ghosh
Dec 31, 20248 min read


Game leaders play
Leaders can foster trust and cooperation by embracing empathy. Simon inspires organizations to create fulfilling environments.

Rajib Ghosh
Dec 31, 20242 min read
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