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Measuring What Matters: The Design Team Performance Index (DTPI)
Most conversations about high-performing design teams rely on gut feel and subjective impressions. But what if we could measure performance objectively—without losing the human side of design? The Design Team Performance Index (DTPI) offers a practical, data-informed way to track how teams deliver across efficiency, quality, innovation, stakeholder trust, and business impact. This article introduces the framework and how to apply it effectively.

Rajib Ghosh
Jul 296 min read
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